Have you been contemplating the purchase of some props? Not just floors and backdrops but other items that you think might enhance your photography business. You think they are super cute but your just aren’t sure if you will get a good enough return on your investment. Well, Debi Gomez over at Life’s Images wrote a fantastic article about how props set you apart from your competitor’s. See the full article here.
She begins by saying; “Branding is largely about differentiating your business – separating you from the competition … and unique props can be one way to do that! I am not a prop-fanatic, mainly because my small studio doesn’t have the space to store a lot of stuff… in fact I’ve been in business for 9 years and until 3 yrs ago I had hardly any props. For those first years, THAT was my differentiator – simple, focused, no props. Then I found myself accumulating some simple props…”
Debi has seen first hand how props have changed the face of her business. People have seen photos she has taken for other clients using these amazing props and they can’t wait to get in the studio with her! She explains, “I noticed how many potential clients were contacting me to ask about a prop they had seen on my blog and how many of them told me “when I saw that picture of the baby in the net, I KNEW we would be hiring you to do our newborn pictures”. They loved my work but the props were catching their eye!”
Props are not just for newborn sessions though. You can take a photo of a loving family of four on a beach, or in a studio in front of the basic black, blue, or gray backdrop, or you can take an AMAZING photo of them in front of a vintage wallpaper, barn door, or tin tile backdrop and know without a doubt which portraits will be adorning the walls in their home. How about the typical Senior Portraits that we have all had. Make those count for your clients with the props that will set their photos apart from their friends. You will be sure to have many more young people knocking on your door to have their pictures taken “with that prop” just like their friends did.
In Debi’s article, she continues to talk about the importance of investing in your own business with different props and you can see the success unfold within seconds of reading her words. So if you had any doubt before, jump off that fence and go purchase your props. You can start by clicking here to see the latest floors and backdrops that we are offering over at Photo Prop Floors and Backdrops. You can also enjoy 10% off over at Life’s Images until the end of December by clicking here. Make sure you read the entire article that Debi wrote at Life’s Images. You can also see the article posted over at Prop Insanity. Congratulations Debi on the wonderful article, and thank you for the opportunity to share your words.